农户加入农业专业合作社意愿的影响因素分析OA

Based on the analysis of the factors influencing rice farmers'willingness to join agricultural specialized cooperatives,taking 1056 rice farmers in Yichun City,Jiangxi Province as the research objects,combined with the farmers'decision-making theory,behavioral economics theory and cooperative economics theory,a binary logistic regression model is employed for a quantitative analysis of the relevant factors.The findings indicate that farmers'willingness to join agricultural cooperatives is significantly influenced by multiple factors,among them,factors including the intention to register brand trademarks for agricultural products,the willingness to expand planting areas,per-acre investment costs,and participation in rice planting technology training have a significant positive effect on farmers'joining agricultural cooperatives.Specifically,farmers with higher education levels are more inclined to register brand trademarks and expand their planting areas,thereby increasing the likelihood of joining agricultural cooperatives.Additionally,higher production input costs also encourage farmers to join cooperatives to enhance economic benefits.Furthermore,rice yield and planting scale have not shown a significant effect on farmers'willingness to join agricultural cooperatives.Based on the above research conclusions,it is proposed to strengthen the farmers'education and training,promote the agricultural product branding and trademark registration,provide differentiated cooperative services for large-scale farmers,and enhance farmers'willingness to participate in cooperatives by optimizing cost structures and benefit conversion for high-input farmers,thereby promoting agricultural modernization and the increase of farmers'income and other countermeasures and suggestions.