农村电商服务乡村全面振兴的作用机理与路径选择OA
The Mechanism and Path Selection of Rural E-commerce in Serving the Comprehensive Rural Revitalization
农村电商作为数字经济时代的新业态新模式,正通过产业与经济、社会与文化、治理与生态等多维路径赋能乡村振兴.然而,当前农村电商发展仍面临产品同质化、基础设施薄弱、专业人才短缺等现实障碍.为此,应着力塑造特色品牌,持续加强基础设施建设,大力培育农村电商人才,为全面推进乡村振兴和加快农业农村现代化注入强劲动力.
As a new business form and model in the digital economy era,rural e-commerce is empowering rural revitalization through multiple paths such as industry and economy,society and culture,governance and ecology.However,the current development of rural e-commerce still faces practical obstacles such as agriculture product homogeneity,weak infrastructure and shortage of professional talents.To this end,efforts should be made to shape distinctive brands,continuously strengthen infrastructure construction,and vigorously cultivate rural e-commerce talents,so as to inject strong impetus into comprehensively promoting rural revitalization and accelerating the modernization of agriculture and rural areas.
吴瑞鸿;于伟宣
九江市人力资源和社会保障局,江西 九江 332099||都昌县徐埠镇山峰村村民委员会,江西 九江 332622都昌县徐埠镇人民政府,江西 九江 332622
管理科学
农村电商乡村振兴数字经济
Rural E-CommerceRural RevitalizationDigital Economy
《农村·农业·农民》 2025 (12)
44-47,4
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