都市现代农业价值共创的基本内涵、推进路径与实现机制OA

The interaction of multiple subjects and pursuit of multiple values in the development of urban modern agriculture are in line with the concept of value co-creation.Promoting the participation of multiple subjects and developing the multi-functionality are the key to realizing the value co-creation of urban modern agriculture.Based on the value co-creation theory,in this paper,the basic framework centered on the value co-creation of urban agricultural is constructed;the meaning of value co-creation of urban modern agriculture,and the characteristics of multiple subjects'collaborative development,the consumers'demand driven are elucidated.According to the interactive relationship of urban modern agriculture participants,this paper deeply analyzes the promoting role of value proposition and leading role of the government,the planning and design and value creation of the enterprises,and the value acquisition and transmission of the consumers for achieving the value co-creation of urban modern agriculture.Finally,the implementation mechanism is proposed,including the support of government policies as the root,the refined management of the enterprises as the base,and the reshaping of the consumers as the core.