首页|期刊导航|农村·农业·农民|青年电商助力农产品营销的路径探索

青年电商助力农产品营销的路径探索OA

Exploration of the Path for Youth E-commerce to Facilitate the Marketing of Agricultural Products

中文摘要英文摘要

乡村产业高质量发展是乡村全面振兴的核心任务,其关键在于推动农业增效益、农村增活力、农民增收入.当前制约乡村产业发展的主要瓶颈在于农产品市场化程度不足,表现为销售渠道不够顺畅、价格波动较大、季节性供需失衡、物流运输成本较高等问题.近年来,快速发展起来的青年电商为乡村产业的高质量发展注入了持续而强大的动力,应借助大型电商平台拓宽农产品营销渠道,推动农产品品牌化、标准化建设,构建高效农产品供应链体系,大力培育青年电商人才,进一步为乡村产业高质量发展提供新动能.

High-quality development of rural industries is the core task of comprehensive rural revitalization.The key lies in promoting increased efficiency in agriculture,vitality in rural areas,and income for farmers.The main bottleneck currently restricting the development of rural industries lies in the insufficient marketization of agricultural products,which is manifested in problems such as unsmooth sales channels,large price fluctuations,seasonal imbalance between supply and demand,and high logistics and transportation costs.In recent years,the rapidly developing youth e-commerce has continuously and strongly injected impetus into the high-quality development of rural industries.We should leverage large e-commerce platforms to expand marketing channels for agricultural products,promote the branding and standardization of agricultural products,build an efficient agricultural product supply chain system,and vigorously cultivate young e-commerce talents to further provide new impetus for the high-quality development of rural industries.

狄海英;赵延安

西安培华学院马克思主义学院,陕西 西安 710199西安培华学院马克思主义学院,陕西 西安 710199||西北农林科技大学马克思主义学院,陕西 杨凌 712100

管理科学

青年电商乡村产业农产品营销

Youth E-commerceRural IndustriesMarketing of Agricultural Products

《农村·农业·农民》 2025 (11)

44-48,5

评论