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农产品直播带货策略探讨OA

Discussion on Live-streaming Sales Strategies for Agricultural Products

中文摘要英文摘要

当前,随着"数商兴农"工程的实施,电商直播步入高质量发展的新阶段.直播带货不仅促进了农产品销售,还带动乡村经济发展.但在其发展过程中,也面临着农产品质量良莠不齐、农产品直播人才匮乏、农产品直播内容同质化等问题.为促进直播带货健康发展,应确保农产品质量安全,加强农产品直播人才培养,创新农产品直播带货营销方式,以增强现代农业的内生发展动力,助推乡村全面振兴.

At present,with the implementation of the"digital commerce for rural revitalization initiative",e-commerce live streaming has entered a new stage of high-quality development.Live-streaming sales not only promote the sales of agricultural products but also drive the economic development of rural areas.However,in the process of development,it also faces problems such as uneven quality of agricultural products,shortage of live-streaming talents for agricultural products,and homogenization of live-streaming content for agricultural products.To promote the healthy development of live-streaming sales,it is necessary to ensure the quality and safety of agricultural products,strengthen the training of talents in live-streaming agricultural products,and innovate the marketing methods of live-streaming sales of agricultural products,so as to enhance the internal development momentum of modern agriculture and boost the comprehensive revitalization of rural areas.

郝雪松;邵瑶春

湖南人文科技学院商学院,湖南 娄底 417000湖南人文科技学院商学院,湖南 娄底 417000

管理科学

农产品直播带货乡村振兴农产品销售

Live-streaming of Agricultural ProductsRural Revitalizationthe Sales of Agricultural Products

《农村·农业·农民》 2025 (10)

21-24,4

湖南省自科区域联合基金项目(2023JJ50504)湖南人文科技学院研究生科研创新项目(ZSCX2024Y40)湖南省社会科学成果评审委员会一般课题(XSP25YBZ129)

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