数字经济赋能农村电商直播的逻辑、困境与路径OA

Through the deep,practice-based integration of technology and economics,the digital economy is now embedded in rural e-commerce livestreaming and is creating new opportunities for rural industry revitalization.Viewed from the lens of the digital economy,however,rural e-commerce livestreaming still confronts four critical bottlenecks:insufficient standardized control at source,weak distinctive brand building,lagging smart-logistics infrastructure,and fragmented digital governance.To overcome these challenges,a four-dimensional synergy among government regulation,platform empowerment,farmer supply,and team marketing is required.Specifically,digital-policy supply must be strengthened,the fusion of digital technologies deepened,source-quality oversight reinforced,and digital-marketing paradigms innovated.These measures will promote high-quality development of rural e-commerce livestreaming and foster a virtuous interactive cycle with rural industry revitalization.