农文旅融合背景下的乡村旅游开发策略OA

The integration of agriculture,culture and tourism has now become an effective way to enhance the endogenous driving force of rural areas,which is conducive to creating a series of cultural and creative products with distinct local characteristics and extending the industrial chain.Through the case study of Wangfugou Village in Luanchuan County,Henan Province,the paper finds that its cultural and creative products have serious problems such as homogenization and lack of distinct characteristics.To address these problems,The paper recommends that stakeholders clarify their positioning,identify target visitors,develop cultural-creative products,leverage their distinctive strengths,and proactively respond to the competitive environment.