乡村振兴背景下数字技术对农村文化消费的影响OA

Digital technology-driven rural cultural consumption is of great significance to boost rural cultural consumption and achieve rural revitalization.According to the data of China Comprehensive Social Survey 2021,regression analysis is conducted using OLS and Ordered Probit Model,and mediation test is conducted by Bootstrap method to study the influencing factors and mechanism construction of digital technology on rural cultural consumption.The results show that digital technology has a significant positive impact on rural cultural consumption;social activities,and learning and charging also play a partial mediating role between digital technology and cultural consumption.In this regard,it is necessary to strengthen digital construction in rural areas and implement the"digital+culture"strategy,build social platforms to carry out cultural activities in rural areas,and advocate cultural figures to stand in the digital foreground and help rural residents learn and recharge their batteries.