农户农业保险受偿意愿与支付意愿的差异性分析OA
An Analysis of the Disparities in Farmers'Willingness to Accept and Willingness to Pay in Agricultural Insurance
有效需求不足是农业保险高质量发展不容忽视的困境.本研究根据辽宁省"百村千户"调研数据,采用条件价值法测算了农户对玉米保险的受偿意愿和支付意愿,运用Tobit模型着重探讨受偿意愿与支付意愿的差异性,并分析引起这种差异的因素.研究发现:农户对玉米保险的受偿意愿均值为425.568元/亩,与亩均生产成本均值相当;以物化成本确定保额的农业保险不能满足绝大多数农户的受偿意愿.从整体看,农户农业保险受偿意愿与支付意愿之比的均值为51.003,二者不存在非对称特征.农业收入占比、损失程度和地区风险等级是影响农户受偿意愿与支付意愿差异的重要因素.对上述特征进行分析后发现:收入效应、损失厌恶效应和交易认知效应是解释农户受偿意愿与支付意愿差异的原因.异质性分析表明,与规模农户相比,小农户的收入效应和损失厌恶效应更明显.对此,提出灵活设定差异化保障水平、合理建立费率动态调整机制、持续加强农业保险宣传与监管等对策建议.
Insufficient effective demand is a dilemma that cannot be ignored in the high-quality development of policy-based agricultural insurance.Based on the survey data of"one hundred villages and one thousand households"from Liaoning Province,this paper adopts the contingent valuation method to measure the farmers'WTA(willingness to accept)and WTP(willingness to pay)for the policy-based corn insurance,and applies the Tobit model to analyze the disparities and the influencing factors.The results show that the average value of farmers'WTA for policy-based corn insurance is 425.568 yuan/mu,which is close to theaverage production cost per mu.The policy-based agricultural insurance,which determines the amount of coverage by physical cost,cannot satisfy the WTA of the majority of farmers.As a whole,the mean value of the ratio of farmers'WTA and WTP for agricultural insurance is 51.003,and there is no asymmetric feature between the two.The proportion of agricultural income,the loss severity and the regional risk level are important factors affecting the disparities in WTA and WTP.The analysis shows that income effect,loss aversion effect and transaction perception effect explain the disparities.Heterogeneity analysis shows that the income effect and loss aversion effect are more pronounced for small-scale farmers compared to large-scale farmers.Accordingly,strategies like differentiated coverage,dynamic premium adjustment,and enhanced promotion and supervision of agricultural insurance are proposed.
万春丽;凡丹阳;谢凤杰
沈阳农业大学经济管理学院,辽宁沈阳 110866沈阳农业大学经济管理学院,辽宁沈阳 110866沈阳农业大学经济管理学院,辽宁沈阳 110866
管理科学
农业保险支付意愿受偿意愿差异条件价值法
agricultural insurancewillingness to paywillingness to acceptdisparitiesconditional value method
《沈阳农业大学学报(社会科学版)》 2025 (1)
49-61,13
国家社会科学基金一般项目(23BJY171)教育部人文社会科学研究一般项目(20YJC790149)辽宁省社会科学规划基金重大委托项目(L23ZD061)辽宁省社会科学规划基金重点委托项目(L23AWT055)辽宁省教育厅基本科研项目(JYTYB2024070,JYTYB2024071)
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