基于居民期望和感知的非遗旅游发展支持度研究OA

In order to explore the relationship between residents'expectations,benefit perception and cost perception and support degree in the development of intangible cultural heritage tourism,taking the local residents of Kashgar Ancient City as the research object,benefit perception and cost perception as the mediating variable,and quality of life as the moderating variable,the structural equation model was used to study the mechanism between residents'expectation and support.The conclusions of the study are as follows:residents'expectation positively affects benefit perception and support,and negatively affects cost perception;benefit-sensing positive impact support,cost-perception negative impact support;both benefit perception and cost perception play a part-mediating role in residents'expectations and support;quality of life did not have a significant moderating effect on benefit perception and support,and quality of life had a reverse regulating effect on cost perception and support.